Atlanta's Source for The Electric Power Industry ...
Atlanta, GA (January 22, 2009) – Greg Fox has just launched his new website, www.PDAhome.com, to showcase his companies ability to assist the power industry through consulting, training, design and emergency services.
If you are in the electric utility industry, Power Delivery Associates, Inc. can assist you in meeting your goals. Please take a moment to visit the website and learn more about how they can meet your current, future and emergency needs.
Power Delivery Associates, Inc. is headquartered in Marietta, GA with regional offices in Clemson, SC, St. Paul MN, and Denver, CO. Visit Power Delivery Associates, Inc. at www.PDAhome.com or 2900 Delk Road, Suite 700 – PMB 307, Marietta, GA 30067. Call Power Delivery Associates, Inc. locally at (678) 562-8590!
Ripley Designs, Inc. was the happy creator of www.pdahome.com. Check out our services at www.RipleyDesigns.com.
Thursday, January 22, 2009
The importance of Facebook
10 Reasons Your Business, Organization or Brand Needs a Facebook Page
For those of you already on Facebook, you may or may not know the value that's hiding within this application. I started my own Facebook page about 6 months ago. I also started a page for our company, Ripley Designs, Inc. about a month ago. In a very short time, I have begun to grow followers and network with new and old friends and business associates. I've seen how powerful this application is both personally and professionally and here are just a few things your business or organization can do on facebook:
Connect with Real People
* Reach over 150 million active Facebook users.
* Attach social actions about your business to your ads.
* Create demand for your product with relevant ads.
Create Your Facebook Ad
* Quickly create image and text-based ads.
* Precisely target by age, gender, location, and more.
* Choose to pay per click (CPC) or impression (CPM).
Optimize Your Ads
* Track your progress with real-time reporting.
* Gain insight about who’s clicking on your ad.
* Make modifications to maximize your results.
For those of you already on Facebook, you may or may not know the value that's hiding within this application. I started my own Facebook page about 6 months ago. I also started a page for our company, Ripley Designs, Inc. about a month ago. In a very short time, I have begun to grow followers and network with new and old friends and business associates. I've seen how powerful this application is both personally and professionally and here are just a few things your business or organization can do on facebook:
Connect with Real People
* Reach over 150 million active Facebook users.
* Attach social actions about your business to your ads.
* Create demand for your product with relevant ads.
Create Your Facebook Ad
* Quickly create image and text-based ads.
* Precisely target by age, gender, location, and more.
* Choose to pay per click (CPC) or impression (CPM).
Optimize Your Ads
* Track your progress with real-time reporting.
* Gain insight about who’s clicking on your ad.
* Make modifications to maximize your results.
Thursday, January 08, 2009
Do Ads Work - by Seth Godin
Hi Everyone, if you are not aware of who Seth Godin is, let me introduce you to him as a cutting edge marketer who specializes in the internet. He is a published author, highly successful and insightful. Not only that, but he has a writing style that is both interesting and easy to read. I am a regular visitor on his blog and thought that I would share a recent post of his (see below) if you would like to see additional posts, I recommend you check out his blog: http://sethgodin.typepad.com/
----- Seth's Blog-----
Do ads work?
If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?
Most rational people would say, "I'll take them all please." Especially if you had thirty days to pay for them.
So, why, precisely, do you have an ad budget?
If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?
And if they don't work, why are you running them?
The time-tested response is that you're not sure, that ads are risky, that you can't tell. And for some sorts of products and some sorts of ads, you'll get no argument from me.
Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that's positive, buy, buy, buy.
And if you don't know those things, why are you buying digital ads?
When Amazon was at its key growth peak, the mantra there was $33. They would buy unlimited ads, of any kind, as long as they generated new customers for $33 or less each. There was a risk that $33 was too high a number for the business to sustain, but the ads were no risk at all. As long as they came in under that number, there was unlimited money to buy them.
How often do you hear the marketing person say, "that's a neat idea, but we don't have the budget this year"?
Shouldn't she say, "We have an unlimited budget for ads that work"...
----- Seth's Blog-----
Do ads work?
If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?
Most rational people would say, "I'll take them all please." Especially if you had thirty days to pay for them.
So, why, precisely, do you have an ad budget?
If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?
And if they don't work, why are you running them?
The time-tested response is that you're not sure, that ads are risky, that you can't tell. And for some sorts of products and some sorts of ads, you'll get no argument from me.
Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that's positive, buy, buy, buy.
And if you don't know those things, why are you buying digital ads?
When Amazon was at its key growth peak, the mantra there was $33. They would buy unlimited ads, of any kind, as long as they generated new customers for $33 or less each. There was a risk that $33 was too high a number for the business to sustain, but the ads were no risk at all. As long as they came in under that number, there was unlimited money to buy them.
How often do you hear the marketing person say, "that's a neat idea, but we don't have the budget this year"?
Shouldn't she say, "We have an unlimited budget for ads that work"...
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