Get 'Em Done Right

With the rise of the Internet, marketers have had a field day. Now, we can implement e-mail marketing campaigns that allow us to reach numerous customers over and over again without nearly the cost it would take to implement a direct mail campaign. Just think about it … no more do we have to pay for paper, printing, or distribution. Marketers everywhere should be squealing with delight! Of course, like any hot item out there, there are still pros and cons about e-mail marketing. Most of the time e-mail marketing campaigns are a hassle for small and medium-sized companies. I learned this very quickly in my first job, promoting a small community program. I wanted to reach my target audience and I wasn’t sure how. I put together an e-mail marketing campaign and began distribution through Outlook Express. What I didn’t realize was the amount of time and effort it would take to measure the effectiveness of my e-mails against SPAM as well as just organizing e-mails that bounced back or weren’t read, etc. (And, yes, my Outlook Express got jammed with incoming and outgoing messages). With so many variables, it’s easy to get confused! So really, the cons of e-mail marketing are consequences of the inexperienced trying to hold on to and maintain their own e-mail marketing campaigns without any advice or assistance. No matter how small the e-mail marketing campaign, you must delegate somebody to maintain the information full-time; otherwise, you run the risk of management errors that will most likely cost your company customers and efficiency ($$).

We create e-mail marketing campaigns to increase our company’s visibility, attract new customers, and increase sales. In order for companies to get their money’s worth, you must make sure that your e-mail marketing campaigns are done correctly, and also, that your company implements an e-mail marketing campaign that works for you. In order to pull yourself away from the I’ll-do-it-myself mentality, you should check out the services at Constant Contact.

Constant Contact will help you manage your e-mail marketing campaign through a series of wonderful tools. Your company can choose from numerous templates to make professional and personalized e-mails and then, download unlimited contact lists for distribution. The reporting function is by the far the most exciting! Right before your eyes, you can watch the information soar in and find out who opened your e-mails and what they clicked on. Other features include SafeUnsubscribe^TM and bounce management. Depending on your contact list, you can afford Constant Contact for as low as $15/month. It’s worth looking into for both small and medium-sized businesses! Source: Constant Contact

Click here to check out another Constant Contact review.

So if you’re not sure what kind of marketing campaign to implement, remember that e-mail marketing campaigns are: inexpensive, effective at driving traffic and increasing sales, immediate, targeted, and easy (with management programs like Constant Contact). At Ripley Designs, Inc., we can lead you through the process of e-mail marketing and manage your Constant Contact account for you. Whatever you choose to do, you should feel in control of your e-mail marketing campaigns even if that means giving control to those you trust who will get the job done right.