Why Hire a Graphic Designer?

First impressions are EVERYTHING, especially in business. The moment you meet a prospective client, you are judged in every category: hair, accessories, clothes, shoes, your handshake, the expression on your face, and your business card.

Your business card is the first piece of information you give to your new potential client, and it says a lot about who you are as a professional businessperson. However, your logo identity and business card can either make or break that new deal with your prospective client.

Frequently, many new business entrepreneurs try to do everything themselves, even create their own logo identity, business card and business stationary on their own personal PC. However, many fail to realize the importance of hiring a professional graphic designer to do the job for them. They cut corners to save money by doing the work themselves, instead of hiring a graphic designer first, who will not only save them money, but time as well.

Many graphic designers are extremely knowledgeable and talented when it comes to creating your company image. They understand the use and importance of fonts, color, weight, balance, style, contrast, paper, printing, etc…and they have the education and experience to create an identity that reflects your company image. They know the rules, and they know how to break the rules.

As a creative director myself, I have run into many new business entrepreneurs who have created their own company identity, and I cringe each time I get a business card that was printed on perforated paper from a desktop printer. Is this the impression you want for your business?

I try to talk to those clients and recommend that we sit down and have a meeting to discuss how I can help them brand their company image, but many shrug at my suggestion leaving me to wonder, “Are they really attracting the clients they want for their business?”

If you’re a business entrepreneur and you either created your own company image or are in the process of creating your company image, ask yourself the following questions, “ Why? Are you able to get the project finished on time with the exact look you want? Do you know how to prepare your artwork for a printer (Microsoft Word, Publisher and Power Point does not count)? Can you talk the talk when you speak to a printer? Does your current image project the identity you want for your company? “

If not, then why aren’t you looking for a graphic designer?